When playing slot machines, one hopes for big victories. No matter if it is at a casino or online, winning big makes you feel as if it was worth your while and money has been won! Unfortunately though, winning isn’t always easy and losing streaks may seem insurmountable; leaving some…
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Is it Possible to Learn How to Do SEO Yourself?
SEO (search engine optimization) is an indispensable marketing strategy that enables organizations to expand their organic search traffic. Yet SEO requires time and resources for implementation – not only as an investment in dollars but as part of an ongoing commitment to optimizing website performance. SEO’s primary purpose is creating…
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How to Do SEO Optimization
Search engine optimization (SEO) refers to increasing your site pages’ visibility in organic (unpaid) search results. While SEO may also be used for driving paid search traffic (pay-per-click or PPC ads), doing so requires different skillset and approach. SEO stands for Search Engine Optimization, or simply “search engine optimization”, and…
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How Can I Do SEO?
SEO stands for Search Engine Optimization and involves optimizing websites and content so they rank higher in the Search Engine Results Pages (SERPs) for relevant keywords or phrases related to your business or topic. While keyword research and site structure may form the core components of an effective SEO campaign,…
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The Importance of SEO and Why It’s Growing in Prominence
Search engine optimization (SEO) is an integral component of digital marketing strategies. It drives traffic, increases visibility and provides robust performance data – all essential to building brand recognition, customer acquisition, lead generation and business expansion. Unfortunately, for many marketers SEO remains something of a black box; even though there…
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What Is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is an online marketing technique that utilizes keywords, content and technical improvements to get your webpages noticed by search engines like Google. Keywords form the foundation of SEO as they allow Google to understand what your page is about and rank it for relevant queries. SEO’s…
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What is Website SEO?
Trillions of searches are conducted annually, and SEO is the key to getting your content seen by a wide audience. While paid ads may help increase visibility temporarily, search engine optimization offers more long-term benefits by building an audience of regular website visitors who may turn into advocates of your…
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What is Off Page SEO and How to Effectively Use it to Boost Your Search Engine Rankings
Off-page SEO (Search Engine Optimization) refers to optimizing the presence of your website beyond its pages, through activities like backlinking, social media marketing and influencer outreach. Off-page SEO can be an extremely effective tool in amplifying search engine rankings; yet its practice can be complex. In this article we will…
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What Does SEO Stand For in Marketing?
Search engines (like Google and Bing) organize, catalog, index, sort and arrange web pages on the Internet in order to provide users with search results that meet their needs. Search engines are an integral part of people’s online experience – 93% of online interactions start with searching engines! They allow…
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What Are SEO Backlinks?
Backlinks are one of the primary factors in search engine optimization (SEO), determining where a website ranks on Google. All else being equal, pages with more quality backlinks typically rank better than ones with less. Yet for beginner marketers and marketers looking to break into SEO, understanding exactly what a…